Selling beauty products involves appeal and color
branding. These products offer everything to consumers from youth
to new identities. The products are packaged in attractive boxes
and plastic dispensers, making them both portable and precious. Ironically,
each product promises to go far beyond the skin, yet proclaims that
it is ‘for external use only.’
In this new series, barcodes from Clinique and Revlon products are
offset with their textual disclaimers. One field reads as a conceptual
statement and the other mimics the construction of a hard-edge silkscreen.
Together, the paired fields critique the false solaces these products
offer to viewers and consumers.
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