Sylvia Grace Borda - A Fine Artist
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  Artist Statement  

Selling beauty products involves appeal and color branding. These products offer everything to consumers from youth to new identities. The products are packaged in attractive boxes and plastic dispensers, making them both portable and precious. Ironically, each product promises to go far beyond the skin, yet proclaims that it is ‘for external use only.’

In this new series, barcodes from Clinique and Revlon products are offset with their textual disclaimers. One field reads as a conceptual statement and the other mimics the construction of a hard-edge silkscreen. Together, the paired fields critique the false solaces these products offer to viewers and consumers.

** The series started in 2001 and consists of over 20 large (3 ft x 4ft) screened digital prints.

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